IshanMarketing

Organizational Culture Towards Better Marketing Practices                                                   Source: (Click, 2016) Organizations differ individually though they are in the same industry due to specific ways of doing things, management characteristics, workforce characteristics, target market & etc. There are already set specialized procedures, and methods for all organizations & same are commonly called & identified as organizational culture. There are 8 cultural styles as Caring, Purpose, Learning, Enjoyment, Results, Authority, Safety & Order used by organizations & as identified by scholars such as Edgar Schein, and Geert Hofstede there are main 4 attributes of culture as follows,   1. Shared - Culture always remain with groups as a sharing & not exist within an...

  Source: (Ambarita, 2019) Customer relationship management refers to a set of practices used by a business to manage and foster its connection with customers. Effective customer relationship management directs companies to have a loyal customer base, which is one of the main goals of any business entity to increase its sales and profits in the long run. The more loyal customers, the more the existence of businesses has proven beyond doubt with the leading business brands in the world such as Apple, Mercedes Benz, Facebook, Amazon, etc. It is inspiring to see how leading businesses gradually design their products and services to meet customer requirements and retain and expand their customer base with superior-excellent customer relationship practices. Pre- and post-customer relationship management Customer creation and relationship building start with the basic stage of identifying the customer’s current and prospective requirements.  At the product or service searchi...