IshanMarketing

Organizational Culture Towards Better Marketing Practices                                                   Source: (Click, 2016) Organizations differ individually though they are in the same industry due to specific ways of doing things, management characteristics, workforce characteristics, target market & etc. There are already set specialized procedures, and methods for all organizations & same are commonly called & identified as organizational culture. There are 8 cultural styles as Caring, Purpose, Learning, Enjoyment, Results, Authority, Safety & Order used by organizations & as identified by scholars such as Edgar Schein, and Geert Hofstede there are main 4 attributes of culture as follows,   1. Shared - Culture always remain with groups as a sharing & not exist within an...

  Source: (Ambarita, 2019) Customer relationship management refers to a set of practices used by a business to manage and foster its connection with customers. Effective customer relationship management directs companies to have a loyal customer base, which is one of the main goals of any business entity to increase its sales and profits in the long run. The more loyal customers, the more the existence of businesses has proven beyond doubt with the leading business brands in the world such as Apple, Mercedes Benz, Facebook, Amazon, etc. It is inspiring to see how leading businesses gradually design their products and services to meet customer requirements and retain and expand their customer base with superior-excellent customer relationship practices. Pre- and post-customer relationship management Customer creation and relationship building start with the basic stage of identifying the customer’s current and prospective requirements.  At the product or service searchi...

   Source: (Shoo, 2020) What is Sustainability? Sustainability refers to utilizing current resources effectively preserving the rights of future generations to meet their requirements without any destruction. This includes taking the right decisions, responsible consumption patterns, and social ethics to make sure the well-being of all living beings and the world. Sustainability has become a highlighted topic in the current business world allowing businesses to rethink their business practices in a more future-friendly manner. Many counties imposed their legal platforms in order to entangle business entities with these sustainable practices.   Sustainable Marketing Sustainable Marketing, widely known as eco-friendly marketing or green marketing, practices proper marketing actions by elevating products, services, and business brands with futuristic, environmentally friendly responsible characteristics. This includes initiating responsible marketing values, and principles w...

Source; (Karo, 2022) Importance of social media Social media has become the most powerful tool in 21 st century by eradicating all sorts of communication barriers despite geographical location, race, ethnicity, age, and all other disparities. It helps to share the most crucial thing in the current world which is “Information” in related to all personal, public, official, political and recreational activities within a very short period more effectively.  In simple terms, social media makes interactions with people by way of designing, creating, and sharing their own ideas and information through virtual platforms among networks and communities. Accessibility to information has become one click away from anywhere in the world with social media. Different types of social media platforms enable users to create and share their information in many ways such as blogs, messages, posts, and videos within a second.                 ...