IshanMarketing

  Source: (Ambarita, 2019) Customer relationship management refers to a set of practices used by a business to manage and foster its connection with customers. Effective customer relationship management directs companies to have a loyal customer base, which is one of the main goals of any business entity to increase its sales and profits in the long run. The more loyal customers, the more the existence of businesses has proven beyond doubt with the leading business brands in the world such as Apple, Mercedes Benz, Facebook, Amazon, etc. It is inspiring to see how leading businesses gradually design their products and services to meet customer requirements and retain and expand their customer base with superior-excellent customer relationship practices. Pre- and post-customer relationship management Customer creation and relationship building start with the basic stage of identifying the customer’s current and prospective requirements.  At the product or service searchi...

   Source: (Shoo, 2020) What is Sustainability? Sustainability refers to utilizing current resources effectively preserving the rights of future generations to meet their requirements without any destruction. This includes taking the right decisions, responsible consumption patterns, and social ethics to make sure the well-being of all living beings and the world. Sustainability has become a highlighted topic in the current business world allowing businesses to rethink their business practices in a more future-friendly manner. Many counties imposed their legal platforms in order to entangle business entities with these sustainable practices.   Sustainable Marketing Sustainable Marketing, widely known as eco-friendly marketing or green marketing, practices proper marketing actions by elevating products, services, and business brands with futuristic, environmentally friendly responsible characteristics. This includes initiating responsible marketing values, and principles w...

Source; (Karo, 2022) Importance of social media Social media has become the most powerful tool in 21 st century by eradicating all sorts of communication barriers despite geographical location, race, ethnicity, age, and all other disparities. It helps to share the most crucial thing in the current world which is “Information” in related to all personal, public, official, political and recreational activities within a very short period more effectively.  In simple terms, social media makes interactions with people by way of designing, creating, and sharing their own ideas and information through virtual platforms among networks and communities. Accessibility to information has become one click away from anywhere in the world with social media. Different types of social media platforms enable users to create and share their information in many ways such as blogs, messages, posts, and videos within a second.                 ...

Managing Diversity Diversity implies the mixture of differences of individuals & organizational characteristics, values, beliefs, experiences, backgrounds, preferences &  other all distinctive  behaviors within the organization.Organizational behavior will be much wider, attractive & collaborative due to diversity within the organization & HR department should need to materialize the good effects of the workforce diversity for the betterment of the organization.  (Source : EHS daily advisor, 2010) What are the benefits of diversity within the organization ?  Simply diversity will eradicate the monotonous in the work place where creates interesting working environment & culture.New employees with different background, behaviors, beliefs may bring innovative ideas, experiences in to the organization creating good employer brand. Employees with multi lingual , diverse cultural experiences would help immensely to employers when they exp...

Organizational Culture  Organizations are differ one to one though they are in same industry due to specific ways of doing things, management characteristics, work force characteristics, target market & etc. There are already set specialized procedures , methods for all organizations & same are  commonly  called & identified as organizational culture. (Source : www.hubgets.com) Eg : Sampath bank has their own specialized ways of doing banking rather other commercial banks - Starting the day with Sampath song - In/out records maintain by security staff not by employees  - Traditional dress code for ladies - Greeting with "Aubowan" - Do banking with highly sophisticated technology  - More focus on traditional Sri lankan culture There are 8  cultural  styles such as Caring, Purpose, Learning, Enjoyment, Results, Authority, Safety & Order used by organizations  & a s identified by scholars such as E...

The global context for HRM  HR is the most important asset of any type of organization since same would control all other assets of the company in order to drive company towards goals & objectives in long term basis. Not like past, most of organizations are currently prevails globally having elements such as people, capital, goods or services across borders.   (source : headonpublishing.com) What are the main functions of global HRM ? There are main five functions can be identified under global HRM as follows  * Recruitment process - Basic functions of attracting , hiring & retaining skilled employees is to the organization  * On the job training - Provide training by being on the job for employees though they are skilled.This is because slight differences among companies even though they are in same industry. This function will amplified once it comes to global arena when organization does operations from number of different...