IshanMarketing

   Source: (Shoo, 2020) What is Sustainability? Sustainability refers to utilizing current resources effectively preserving the rights of future generations to meet their requirements without any destruction. This includes taking the right decisions, responsible consumption patterns, and social ethics to make sure the well-being of all living beings and the world. Sustainability has become a highlighted topic in the current business world allowing businesses to rethink their business practices in a more future-friendly manner. Many counties imposed their legal platforms in order to entangle business entities with these sustainable practices.   Sustainable Marketing Sustainable Marketing, widely known as eco-friendly marketing or green marketing, practices proper marketing actions by elevating products, services, and business brands with futuristic, environmentally friendly responsible characteristics. This includes initiating responsible marketing values, and principles w...

Source; (Karo, 2022) Importance of social media Social media has become the most powerful tool in 21 st century by eradicating all sorts of communication barriers despite geographical location, race, ethnicity, age, and all other disparities. It helps to share the most crucial thing in the current world which is “Information” in related to all personal, public, official, political and recreational activities within a very short period more effectively.  In simple terms, social media makes interactions with people by way of designing, creating, and sharing their own ideas and information through virtual platforms among networks and communities. Accessibility to information has become one click away from anywhere in the world with social media. Different types of social media platforms enable users to create and share their information in many ways such as blogs, messages, posts, and videos within a second.                 ...